Suning.com started in 1990 as an air conditioner distributor. Over the years, Suning.com has developed into a massive electronic retailer in China. The company has benefited from China’s government reforms and policies that facilitate economic growth in the country.
In 2009, Suning.com announced an agreement to become the largest shareholder in Laox, a Japanese electronics retailer. Suning.com intended to learn Japanese sales techniques and customer services from Laox as its operational base.
The company provides employment opportunities to about 45,598 people.
In 2009, Suning.com launched a research and development center in the United States and started the online sale of its products the same year. In 2013, the company changed its name from Suning Appliances to Suning Commerce Group, and later in 2013, the company changed its name again to Suning.com.
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