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Belle Group was founded in Hong Kong in the 1970s. Belle means “beautiful woman” in French. It mainly focuses on fashionable leather women’s shoes and also produces men’s shoes. The main customer group is the urban white-collar class of “aged 20-40 years old and middle-income”.

Belle has a variety of styles. And with popular prices, high-quality products and honest services, it has established its own distinctive brand image. It has been quickly loved and supported by consumers in just a few years.

Belle's offline stores
Belle's offline stores

History of Belle

In 2007, Belle International was listed on the Hong Kong Stock Exchange.

In 1991, Shenzhen Belle Shoes Co., Ltd. was established to produce footwear products, and then Belle’s business scope expanded to wholesale and sell footwear products in China.

In 1999, the sales business of Teemix brand was launched in mainland China.

In 2000, it was awarded the title of “China Leather Famous Shoes” by China Leather Industry Association.

In 2003, it launched the product retail business in Macau, China, and established the Tata brand in the same year.

In 2010, the total number of Belle Group stores exceeded 10,000, and in the same year, it became a constituent stock of the Hang Seng Index.

In 2018, Belle’s autumn and winter series products not only integrate classic, popular and other innovative elements, but also take into account comfort. Under the show full of flowers and modern ballet performances, they integrate sophistication and connotation, showing BeLLE’s new independent and fashionable image.

In 2019, Belle was rated TOP10 in the “2019 Top 10 E-commerce Consumer Clothing and Bags Brands” released by iiMedia Ranking.


1.Good quality:

Belle shoes have quality assurance, and most of them are made of genuine leather.

2.Diverse styles:

Belle has a wide range of shoe styles, which is from comfortable sneakers to stylish high heels.


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