Vipshop, denoted as (VIP.com), is one of the leading Chinese online discount retailers. The company is considered to be the largest flash sale website. VIP.com was founded in August 2008 by Ya Shen and Xiao Bo Hong to provide consumers throughout China with popular branded products, incliuding men’s and women’s apparel, through flash sales at a relative discount. The company has its headquarters in Guangzhou city.
In 2009, the company rapidly developed and realized its breakthrough as China’s biggest flash sale retailer. In October 2010, VIP.com established the biggest logistic center of B2C commerce in South China. In March 2012, VIP.com became the first South China e-commerce to be successfully listed on NYSE. In August 2013, VIP.com was officially positioned as a “Website expert in special offers,” with transaction share rated at Number 5 in China.