Founded in 2002, HLA is an international one-stop retail brand for men’s clothing, dedicated to providing stylish designs and quality products for men aged from 20 to 45.
Positioned as fast-moving consumer goods and essential products, the brand advocates the marketing concept of “high quality and medium price”, and rapidly occupies the market with high-quality products, rich styles, popular prices and attentive services.
History of HLA
In September 2002, the first HLA store was officially opened in Zhongshan North Road, Nanjing.
In 2014-2015, HLA ranked first in the Hurun Brand List for two consecutive years, with a brand value of over $10 billion and the first A-share market value among Chinese clothing brands.
In April 2016, HLA joined hands with Oriental Dream Factory to jointly launch a “Madagascar” themed series of menswear. This was a bold attempt by HLA in the field of popular IPs. The designers refined and recreated the IP elements from the movie, and through digital printing and knitting processes, they were finally presented on the new menswear.
On June 1, 2016, Forbes released the “Global Enterprise 2000”, and HLA ranked 1761st.
On January 3, 2017, HLA ranked 188th among the top 500 listed companies in China in terms of market capitalization in 2016.
On May 10, 2017, CCTV Finance Channel held the launch ceremony of “CCTV China Brand List” in Beijing and announced the first batch of finalists of “CCTV China Brand List”, in which HLA was listed.
In May 2018, the “Bund – China Brand Innovation Value List (TOP 100)” was released, and HLA ranked 90th.
In September 2018, HLA was included in the list of Top 50 Best Listed Companies in Asia 2018.
In May 2020, the “Top 500 Chinese Brands 2020” list was released, and HLA ranked 199th.
In July 2020, the “Top 100 Most Valuable Brands in China 2020” list was released and HLA ranked 53rd.
On January 15, 2021, HLA became the exclusive apparel partner of CCTV Spring Festival Gala of the Ox, becoming the first apparel brand to sponsor the gala.
On January 21, 2021, Hurun Research Institute released the “2020 Hurun Brand List”, with HLA ranking 191st with a brand value of RMB 6.5 billion.
Why you should choose HLA products, here are some reasons.
HLA has a complete industrial chain. Each link is its own resources, and the cost and quality of raw materials are effectively controlled.
HLA has improved the style of its apparel products and introduced international fashion trends, thus attracting more consumers. All the fashionable HLA products can be found on online shopping platforms such as Taobao and Tmall in China, and whether you are in the US, the UK, or other places, Yoybuy can help you ship the goods home for you. Global customers shopping online from China is now cheap and convenient through Yoybuy forwarding.