The 1688.com is a subsidiary of Alibaba founded in 1999 to promote an online marketplace for business to business (B2B). Although 1688.com was primarily designed for the Chinese domestic market, it slowly expanded its cross-borders by bringing global suppliers into the platform. 1688.com also has a new marketplace for manufacturers and retailers interested in sourcing their products worldwide to reach a large market.
As of 2021, 1688.com had over 50 000 legitimate companies and 120 million users. In the quarter ended December 2020, 1688.com registered RMB3 831 million in revenue. 14% higher than RMB3, 365 million collected same time in 2019.
As of June 2020, the 1688.com website had 41 million active buyers
About 920 000 of these buyers are paying members. Addionally, the platform has over 10 million enterprise storefronts, and approximately 150 million users visit the website each day. Businesses selling on Alibaba.com and other platforms like Tmall.com directly outsource their products from the 1688.com platform.

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