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Founded in 1996 and headquartered in Wenzhou City, Zhejiang Province, Semir is a listed joint-stock company in mainland China that specializes in mass casual wear and children’s clothing.

semir's offline store
semir's offline store


Founded by Qiu Guanghe on December 8, 1996 in Wenzhou City, Zhejiang,Semir has over 160 factories in the Pearl River Delta, Yangtze River Delta, Shandong and Hubei through a virtual business model. To expand the world sales market, Zhejiang Semir has obtained ISO9001 international quality system and ISO14001 environmental management system certification; in 2016, it tried to open seven or eight stores in Russia, the United Arab Emirates and other countries, and in 2018, it cooperated with The CHILDREN’S PLACE, the largest all-age professional children’s clothing brand in North America to broaden the leadership position of both companies in the apparel market.

Through mainstream fashionable design, functional and quality fabric products, Semir helps the new youth to switch freely between diversified scenes of work and play and stay relaxed, efficient and confident.

Brand Honours

In 2014, it won the Achievement Award at the 10th Annual China Garment Brand Awards. 

In 2016, it won the Red Star Award of China Industrial Design.  

In 2017, it was honored as the 2017 Annual Artisan Benchmark Brand. 


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