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Xtep is one of the leading sporting goods companies in China, it is mainly engaged in the design, research, manufacturing, sales, marketing and brand management of sporting goods, including footwear, apparel and accessories.

Since its establishment in 2001, the main brand “Xtep” has had a huge distribution network of more than 6,300 retail stores, covering 31 provinces, autonomous regions and municipalities in China, as well as overseas regions.

Xtep is a professional sporting goods enterprise targeting the masses. While committed to the production of professional sporting goods, it also adheres to the unique positioning of “sports fashion”.

Xtep's offline stores
Xtep's offline stores

History of Xtep

In 2001, the Xtep brand was established.

On June 3, 2008, Xtep was listed on the Hong Kong Stock Exchange, which became a milestone day in the development of the Xtep brand. It also means that Xtep officially transformed from a family-owned private enterprise into a listed company with a modern management level.

In 2010, Xtep signed with the Premier League Birmingham club.

In 2012, Xtep established a runner service platform – “Special Runners”.

In 2015, Xtep launched a three-year transformation and proposed a “3+” strategy with consumers as the core. The “3+” strategy is firstly embodied as “product+”: while retaining the fashionability of products, it further strengthens the promotion of professionalism.

On March 21, 2016, Xtep launched China’s first runner festival, the 321 Running Festival, to upgrade runner services.

In August 2016, the first running club of Xtep was founded in Beijing Olympic Forest Park.

In 2018, Xtep’s sales revenue was 6.383 billion yuan, and the annual tax payment exceeded 700 million yuan. It has more than 6,000 specialty stores across the country.

In 2019, Xtep and the Chinese Athletics Association jointly launched the “Chinese People’s Race for All People” strategy conference, and released the “Chinese People’s Race” athlete incentive plan, “Chinese People’s Race” competition incentive plan, and “Chinese People’s Race” youth incentives.

Through a series of measures, such as the plan, the “Chinese People’s Racing” club, and the “Chinese People’s Racing” series of equipment, it encourages Chinese marathon runners to improve their competitive level, promotes Chinese marathon events to improve their competition level, and cultivates Chinese marathon youth echelons.

In June 2020, Xtep officially launched the ecological core technology platform.


1.Leading and professional hardware facilities:

The company built a sports science laboratory in 2015. The laboratory has scientific research equipment such as a 3D foot scanner, an infrared high-speed motion capture system mechanical analysis system, and a full indoor circular test track.

It is the first running-only R&D center for shoe testing, design and development in the sports industry.

2.Senior R&D team:

The R&D team is led by more than 40 international scientists and engineers, with a solid professional foundation and rich practical experience.

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