xtep

History of Xtep

In 2001, the Xtep brand was established.

On Junho 3, 2008, Xtep was listed on the Hong Kong Stock Exchange, which became a milestone day in the development of the Xtep brand. It also means that Xtep officially transformed from a family-owned private enterprise into a listed company with a modern management level.

In 2010, Xtep signed with the Premier League Birmingham club.

In 2012, Xtep established a runner service platform – “Special Runners”.

In 2015, Xtep launched a three-year transformation and proposed a “3+” strategy with consumers as the core. The “3+” strategy is firstly embodied as “product+”: while retaining the fashionability of products, it further strengthens the promotion of professionalism.

On Março 21, 2016, Xtep launched China’s first runner festival, the 321 Running Festival, to upgrade runner services.

In Agosto 2016, the first running club of Xtep was founded in Beijing Olympic Forest Park.

In 2018, Xtep’s sales revenue was 6.383 billion yuan, and the annual tax payment exceeded 700 million yuan. It has more than 6,000 specialty stores across the country.

In 2019, Xtep and the Chinese Athletics Association jointly launched the “Chinese People’s Race for All People” strategy conference, and released the “Chinese People’s Race” athlete incentive plan, “Chinese People’s Race” competition incentive plan, and “Chinese People’s Race” youth incentives.

Through a series of measures, such as the plan, the “Chinese People’s Racing” club, and the “Chinese People’s Racing” series of equipment, it encourages Chinese marathon runners to improve their competitive level, promotes Chinese marathon events to improve their competition level, and cultivates Chinese marathon youth echelons.