361° Group is a comprehensive sporting goods company, integrating branding, research and development, design, production and distribution. Its products include sports shoes, clothing, fashion, and other categories.
Founded in 2003, 361° Group has become one of the leading sports brand companies in China under the guidance of the spirit of being a model of global respectable brands.
By 2013, 361° Group has more than 7,800 sales outlets in mainland China, with annual sales exceeding 5 billion (RMB). To provide high-quality products for more countries, the group has radiated to many countries and regions such as the Middle East and Europe.
History of 361°
In 2003, 361° Sporting Goods Co., Ltd. was established and started the pace of brand expansion and extension with a high starting point and a global vision.
In 2005, 361° was selected as the top 100 list of China’s potential by the Chinese version of the world’s “Forbes”, and the development potential of 361° was highly concerned.
In 2006, 361° defeated international brands in the CCTV prime-time bidding and became the “CCTV 2007-2008 sports event live broadcast partner”, breaking the monopoly of top resources by international giants and crossing another critical point in the development of national sports brands.
In 2007, 361° achieved a breakthrough in its strategic cooperation with Tencent.com, the first of China’s five major portals. The Tencent platform covers 90% of China’s Internet users.
In 2007, 361° entered into a TOP partnership with the Chinese national badminton team, providing professional field equipment for Chinese badminton players, such as world-famous players Li Yongbo, Lin Dan, and Zhang Ning.
On September 15, 2009, the 361° children’s clothing business center was launched, and the children’s clothing brand started, taking the first step of multi-brand strategic management.
In 2010, 361° became the chief partner of Shanghai World Expo volunteers and continued to fulfill the responsibilities of a national brand.
In January 2019, the 361° “Warm No. 1” cotton garment won the 2019 ISPO Global Design Gold Award in Munich, Germany.
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